The scientists did a test with two different mice. The first mouse was placed in a cage with a lever. When the mouse pressed the lever, nothing happened. After a short time, the mouse stopped pushing the lever; therefore, no matter how long the mouse stayed in that cage, it would never push the lever again.
The second was placed in the same cage with the same lever. However, this time, when the mouse pressed the lever, it received a treatment. The mouse took the snack and ate, then came back and pushed the lever again, but this time the mouse was shocked. After a short period of time, the mouse pressed the lever again and was rewarded with a gift. This same pattern continued with the mouse having to be increasingly shocked to receive the treatment. Something very interesting happened. It didn’t matter who the mouse would often be shocked, as long as it was occasionally rewarded with a gift. In fact, this rat continued to hatch to the point of death. His body could no longer bear to be shocked, but he still kept pressing the lever in the hope of receiving this treatment and, as a result, was shocked to death.
What does this teach us? Which mice are dumb? No, that humans are as dumb as mice! Casinos use these same psychological principles to get people to gamble. From a casino perspective, the best thing that can happen to a novice player is that they win. If they leave the casino as a winner pink casino, it is almost guaranteed that the person will return and, when they do, they will end up losing the money they won and more. Even more important is the fact that they will continue to return to the casino in the hope of recovering the experience of that first win and are willing to lose a lot of money (like the shocked mouse) to obtain it. As long as they are periodically rewarded, they are customers for life. Casinos know that if a person realizes that they have no chance of winning, they will not gamble, but if they think they can win and this is reinforced periodically, they will continue playing regardless of the negative effects. Just like the mouse.
“When we put in 50 slot machines, I count them as 50 more mousetrap. You need to have mousetrap to get a mouse.”
Bob Stupak- Casino owner
A perfect real-life example of this is Bob’s story. Bob had recently retired after working for 30 years teaching young people in our great country. He was a respected teacher who dedicated his life to educating others. When Bob retired, he found he had a little free time, so he decided to pursue a hobby. He decided to play a game. This would allow him to go out, travel and have fun playing on the slot machines.
Well, guess what? Bob was a “lucky” guy. On his first visit, Bob won $ 100,000 in a slot machine. The casino quickly upgraded him to a beautiful suite and took care of all his expenses. Bob returned home and, a few weeks later, returned to the casino. Once again he received treatment on the red carpet and his “luck” continued: this time he went home with a $ 50,000 winner.
After that trip, things start to change. Bob was still treated like a king every time he visited the casino, but he slowly lost all the money he had won. Not only that, but Bob started to lose his own money consistently and his trips to the casino were becoming more and more frequent. Needless to say, it didn’t end well. Bob continued to lose his money, in fact, he lost every penny he had, including all his retirement money.
After 30 years of service as a teacher, Bob was forced to return to the workplace. Not as a teacher, he was too old, no one would hire him, but in an entry-level position with low salaries. I wonder if Bob called this casino today if they would treat him like a king, even if he doesn’t have any more money. I highly doubt it!